Adidas, along with the Pokémon Company, announced on Friday the popular yellow Pokémon would be the official mascot for Japan’s 2014 World Cup run in Brazil.
The announcement came during the unmasking of Japan’s new World Cup kits. Both the men and women’s team were present at the announcement that featured Pokémon’s most famous character. It was even decked out in Japan’s new kit!
Pikachu will be one of ten Pokemon, including Bulbasaur, Charmander, Squirtle, and more, representing Japan this summer in Brazil.
The 2014 World Cup kicks off June 12th and runs through July 13th. Japan’s opponents include Ivory Coast, Greece, and Columbia.
The announcement came during the unmasking of Japan’s new World Cup kits. Both the men and women’s team were present at the announcement that featured Pokémon’s most famous character. It was even decked out in Japan’s new kit!
Pikachu will be one of ten Pokemon, including Bulbasaur, Charmander, Squirtle, and more, representing Japan this summer in Brazil.
The 2014 World Cup kicks off June 12th and runs through July 13th. Japan’s opponents include Ivory Coast, Greece, and Columbia.
Watch Adidas’ launch video for Japan’s new World Cup kits:
Everything is from Buzzfeed.